Source: A day in the life of… Kathryn Strachan, Head of Copy & MD at Copy House – Econsultancy. What does it take to go from freelance copywriting to growing a content marketing agency?
We caught up with Kathryn Strachan who did exactly that to found Copy House in Edinburgh. As usual, we asked about what she needs to succeed, from tech tools to strategy, and what her average day looks like.
Please describe your job: What do you do?
I’m the Head of Content and Managing Director at Copy House, a content marketing agency specialising in financial and fintech content. As the MD, I’m in charge of bringing Copy House’s vision to life and keeping the ship on course.
Whereabouts do you sit within the organisation? Who do you report to?
I’m the sole owner of Copy House, so I’m my own boss. I manage a small team consisting of two copywriters, an account manager and social media strategist.
Together, we create some awesome campaigns to boost brand awareness and improve search results.
What kind of skills do you need to be effective in your role?
I’ve built Copy House from the ground up and originally started as a freelance copywriter. So, my main skill set lies within content creation and strategy.
However, as we’ve grown, I’ve needed to take on new challenges and expand my skill set to cover business development, account management, finances, HR and everything in-between.
Tell us about a typical working day…
I usually work quite long hours, starting somewhere around 8 am and finishing around 6/7.
I tend to spend the beginning of my day writing or creating content strategies before diving into meetings with current & potential clients.
I spend most days focused on Copy House’s growth and development, which might include speaking to potential clients, marketing our brand and expanding our network.
What do you love about your job?
I love steering Copy House’s growth and development. Winning a new client, securing a new speaking opportunity or unlocking another door always feels amazing. I see our vision so clearly and have spent many, many hours bringing it to life. So, I feel incredibly proud of how far we’ve come over the last ten months and am beyond excited for our future.