Source: Digilant Releases Infographic: 2019 Trends for Programmatic Advertising. Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year.
While voice technology is forecast to have a breakout year in 2019, it is just one of ten key trends that Digilant identified in an effort keep clients and partners informed about marketplace developments and be successful in the coming year and beyond. As a leading programmatic marketing company, Digilant is constantly assessing the media marketplace to understand threats and opportunities, and take advantage of new channels, formats, and categories.
Voice, Digital Out of Home (OOH), Audio and programmatic TV are just of few of the trends included in our analysis. The top ten programmatic media buying trends for 2019 include:
- Prepare to embrace Voice Marketing as a new channel: Over 56 million smart speakers were shipped in 2018.
- Programmatic TV is seriously on the rise: eMarketer predicts US advertisers will buy $3.8 billion in programmatic TV ads in 2019.
- Advertisers get serious about audio advertising: US people devote an average of 3.6 hours to their mobile device very day and 52 minutes of that is audio.