Source: 4 Ways to Stock Your Content War Chest. Entrepreneurs are constantly battling for industry authority and customer engagement, and many marketers believe they can achieve these goals through content marketing across several channels. They understand that email newsletters, social media, blogs and whitepapers are vital parts of the process; however, Point Visible found that only about 22 percent of B2B marketers think their current content marketing strategies are successful.
Their customers agree. Havas Group’s Meaningful Brands report shows that people wouldn’t care if 74 percent of the brands they use regularly just disappeared. People believe 60 percent of the content that companies publish isn’t relevant to them and, frankly, isn’t very good, either.